Ela Compton

Brand communication expert

Brand New Idea
Creating and growing authentic brands for private and public entities, large and small is our speciality and passion.

User experience and audience perspective drive our work on any brand. After getting to know what each brand stands for, we pull together highly capable teams to knock every project out of the park: graphic and product designers, IT programmers and developers, architects, copywriters, PR and social media experts, photographers and artists.

We've worked on national branding for the Ministry of Foreign Affairs in Poland, small French bakery, technological, big data fast growing companies, fashion brands, personal brands, National Parks, sports events, and much more. Working mostly for European markets - Italy, Poland, UK, now also in US.


Ela Compton has 15 years of experience as a Creative Director and brand communication creator. She earned her M.A. at the Academy of Fine Arts in Warsaw Poland; worked and taught at the Academy of Fine Art in Turin, Italy; and studied brand management at the Warsaw School of Economics.

Ela established her entrepreneurial bona fides by creating and leading two branding agencies: Bakalie, which she launched in 2000, and Brand New Idea, which came to life in 2006. Now transformed into LLC registered in Seattle.

Teaching , sitting in jury ( EULDA (WORLDA), chair in Polish Brand Design Association (KBD) and Applied Graphic Asociation (STGU).

MA in Graphic design, BA in Brand Management, Social Studies.

“Ela Compton, a very talented individual who represents Poland with great integrity. She's rational, confident and strategic and most of the jury want to work with her consultancy." Nick Crosbie (Founder of Inflate) Max Fraser (Journalist and curator) Ian Rudge (Managing Director of 100% Design) Stuart MacDonald (Director of The Lighthouse, Glasgow)

Young Design Entrepreneur of the Year